My Scene Goes Mobile—STI and Mattel, “The World’s Largest Toy Brands Company,” are launching the first truly “youth-centric” wireless phone in April 2005. Accessorize your My Scene Mobile phone with your choice of 9 preloaded My Scene wallpapers and 3 rockin’ ringtones. Want to change the look of your phone? Easy…just add one of the 3 exclusive My Scene faceplate designs from the customization kit.

Parents not only have the peace of mind knowing that they are “Always in touch” with their child but they can also stay in control of phone usage by tying your child’s good behavior to added minutes via the Reward Board. Just go online, set a list of chores which can include making the bed, finishing homework or not arguing with your brother or sister, and place stars on the completed tasks. At the end of the week or month, parents can buy extra minutes according to the child’s list of completed tasks.