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Mobile/Abbreviated Dial Code (ADC/MDC) Voice Programs

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  • A Mobile Dial Code (ADC/MDC) is any phone number beginning
    with a #, ##, * or ** plus a 3 to 5 characters
  • Mobile Dial Codes (ADC/MDC)‏ are being used as a handset based data distribution channel
  • MDC's (vanity numbers) make it easy to remember how to access
    and enroll in mobile campaigns such as #WMT
  • Delivering successful commercial programs on all major carriers
    in the U.S.
  • MDC's provide more features than SMS:
    • Downloadable content – brand incentives, coupons, applications and rich media
    • Interactive TV, voting, polling and trivia
    • Marketing and advertising campaigns