Campaign Management – Anywhere Platform

STI's Anywhere Platform provides a web-based interface
to manage campaigns
Used by brands, advertisers, carriers, and content companies
Cost effective solution for mobile marketing, m-commerce,
and mobile CRM services
Seamless ability to design, deploy, and manage highly personalized mobile campaigns
Rapidly and easily create custom designed mobile marketing solutions according to your specifications
Precise target marketing as well as in-depth data, user collection, profile, and reporting information for all mobile campaigns
Complete mobile CRM tool set to assist
in relationship management
Sophisticated mobile couponing, reward programs,
triggered campaigns

Product Overview

Web-Based Management Console: Access, Configure & Monitor Campaigns
Subscriber Acquisition: Opt-In Marketing Database Collection & Profiling
Database Segmentation & Targeting: Target Specific Users
Campaign Management Tools: Author, Personalize & Track Messages to Segments
- Configure All Types of Interactive Campaigns Including Triggered Campaigns
- Monitor Inbound/Outbound Messages. Configure "Responders" & Response Tree Flow
Short Code / Keyword / ADC Controls & Management
Reporting & Usage Statistics: Advanced Data Collection, Tracking and Reporting, Profiling,
and User Interaction Behaviors

Manage Campaigns from the Platform
- SMS
- Voice
- Email
Interface for Mobile Web and web interaction
Manage enrollment (opt-ins)
Link to Mobile Web URL for more information
- Product details
- Images
- Links to related pages

Web services for subscription or message information
Option to pass complete messages
Link content and information gathering to Mobile Web pages and web pages
Link external databases with subscriber information to segment and target consumers